CrossFit Level 2 Certification
Functional Nutrition + Wellness Coach
RYT 200 Yoga Instructor
The author and creator of Smashing Midlife™
Functional Nutrition and Wellness Coach
Norma has been training CrossFit for 8 years. One year into coaching, she founded a 40+ CrossFit class at her gym to share her passion with midlife individuals in her community. CrossFit transformed her health and she wants to share that with as many people as she can! Her passion is coaching functional movement (CrossFit) for health and longevity. She loves to educate and mentor all of her clients through holistic lifestyle change and help them shift from lifestyle habits that are hijacking their health, well-being, and happiness to those that build them up and help them live from their strong, healthy core.
When I started CrossFit, I was on cholesterol medication, 25 lbs overweight, and told by my doctor that "it was not a matter of "if" I would have a heart attack, but "when" because both my mother and grandmother had multiple heart attacks in their 50's. I was told I would be on cholesterol medication the rest of my life because it was "hereditary" and that the remaining symptoms of my autoimmune (fatigue, skin issues, weight gain, and depression) were to be expected--especially "at my age." However, within one year of consistently attending CrossFit classes, I was taken off all medications except one for my thyroid, dropped all the excess weight, and reversed the vast majority of my autoimmune symptoms. When I had my physical at the end of the year, my doctor said she couldn't believe my results. I had gone from an imminent risk for a heart attack to a less than 1% chance--and the only thing I had changed was the addition of CrossFit into my life. I became a coach shortly after my 1 year physical because I understood the impact this modality of fitness could have on anyone over the age of 40 from my own experience. I realized the story we've been sold to expect early decline is straight garbage, and if I wanted to help others find their health and wellness in a sea of misinformation, I would need to do something about it. I immediately pursued my CrossFit L1 training and founded a 40+ CrossFit class at the gym I attended. I created a 40+ class because I wanted to make sure CrossFit was something that would not intimidate someone who was a bit older and perhaps a bit more deconditioned than what was typically found in a CrossFit gym back then. I set out to make sure people would have welcome access to a modality of fitness that would help them reduce decline and begin to pursue optimal wellbeing. Soon my class was filled with people from the age of 40-70--and they continue to thrive! Coaching this population has become one of my life's greatest joys. It is a privilege I am grateful for every day.
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